Early Look at 2026 College Secret Shopping

With the availability of AI-driven omnichannel marketing automation and CRM platforms, you might expect that communication with prospective students has reached new levels of precision and personalization.

Update: Salesforce Person Account Sync

We are excited to announce an update to the Salesforce integration. This enhancement makes it possible to sync Salesforce Person Accounts with your eduCRM contacts.

New Message Performance in Automations

We’re excited to announce the introduction of Messaging Performance, a groundbreaking approach to analyzing and optimizing your email messages within automations.

New Automation Settings: Descriptions

We are introducing several new updates to the CRM’s automation settings for managing key automation rules. This update will provide you with greater control over how contacts enter, move through, and exit automations, making it easier to optimize your workflows.